2009年4月16日星期四

(全文发布)是谁把Omegle告诉了Veronica

是谁把Omegle告诉了Veronica

作者:王利杰 Betashow


Omegle Tranfic Rank @ Alexa.com @ 2009年4月14日(上线24天) by you.

最近大家喜欢探讨Omegle.com ,一个2009年3月25日上线(据说)并快速引爆流行的"陌生人一对一聊天"网站,界面设计的简单极致,功能定位明确至极,靠博客和Twitter们迅速传遍了全球。

Omegle.com 首页,引爆流行 by you.


上图:Omegle首页截图

对于Omegle如何如何,业务模式,未来发展,创始人的身世背景有很多文章,大家可以Google一下我想从另外一个角度来分析这件事情,那就是:

Omegle是沿着什么样的路径传播开的?


这是我感兴趣的,也是对我或者其他互联网创业者最有价值的!!!

Omegle的创始人Lief K-Brooks by you.

上图:18岁的Omegle创始人Leif K-Brooks

在Omegle的官方博客上,居住在美国佛蒙特州伯瑞特波罗 的18岁的创始人Leif K-Brooks写到:"...Thanks to (in no particular order) Veronica Belmont, How Stuff Works, MegaByte TV, Sarah Lane, Tess Salalac, Google Blogoscoped, and everyone else who has been tweeting and blogging about Omegle..."

Leif的这段感谢词发表于2009年3月30日下午4点40分,这段感谢词引发了我的深入调查,我也是Twitter中毒(重度)用户,也是3年博龄的博客,对社会化传播(媒体)有很深的"感触",这次是个机会针对这个Case挖掘一把了!

我逐个看了一下感谢名单中的人,其中,Veronica Belmont最强,她在Twitter上有 380,288 Followers她于2009年3月30日上午11点在Twitter上tweet了一句然后引爆了Omegle!

为什么她会成为这次引爆流行的关键一个节点呢,或者说为什么她在Twitter上会有38万多个Follower呢,因为:

Veronica Belmont is a new media personality and content producer. She is the former host Mahalo Daily video podcast,former CNET producer and host, and a frequent guest and guest-host on numerous podcasts. Veronica Belmont has also appeared on episodes of the television shows CNET TV, Free Stuff, and Vampire Secrets. She is currently hosting Tekzilla with Patrick Norton. Belmont lives in San Francisco, California with her boyfriend and Engadget editor-in-chief Ryan Block.

原来她是电视明星啊!难怪!

下面就是她在Twitter上说的第一句也是唯一依据关于Omegle的Tweet(专有名词,代表Twitter上的迷你博客内容):

Hah! Have you seen this? You can chat with a complete stranger anonymously. http://omegle.com/ Some guy just asked me about giraffes.


这句tweet理论上会被38万个Followers(粉丝)看到,但实际上肯定没有那么多,很多人不一定会注意到这条消息,但这么大的基数,即便是1%看到也有3800人,这足够引起第二次传播了。

可 想而知,这句tweet瞬间就引来了很多Followers的反馈,有的只是简单转播了一次(Tweetree.com 上有个ReTweet功能,点击一下就可以将别人的一句tweet重复传播给自己的Followers),10天里面仅Veronica的 Followers就RT了150多次,这些人的Followers还会继续RT,将接力棒传播下去……如果继续追查下去,这是不得了的,仅仅假设一个人 传播给两个人,两个人传播给四个人,这就是指数级增长了,更别提Veronica随便一条tweet就在10天内有100多个"一度"RT,这些 Followers里面其实还有很多同样很有影响力的人,他们成为了重要的第二棒传递者,我摘要了一些信息,按时间倒序排列:

aprovera aprovera Apr 01, 08:10 AM

@Veronica just tried Omegle. A bit disturbing, but in a good way maybe? I found someone who doesn't know what Monkey Island is. I'm too old.

johnianmarshall johnianmarshall Mar 31, 09:31 PM

@Veronica my god girl, i hope you stay far away from mdma and all of its siblings! why did you introduce me to omegle....wild!

BrookeWUHU BrookeWUHU Mar 31, 10:55 AM @Veronica omegle is bomb dot com

jobeus jobeus Mar 30, 07:02 PM

@Veronica So far, my Omegle chats have been like 25 other guys trying to find girls to cyber, and one entertaining chat about Dubstep. :S

JonStrickland JonStrickland Mar 30, 01:23 PM

Thanks a lot, @Veronica and @sarahlane. I've managed to turn a time waster into a blog post. http://omegle.com is odd, to say the least.
――作者备注:这个老头大家注意,他就是第三棒!

tdpersson tdpersson Mar 30, 12:59 PM

@veronica everyone i've met on omegle so far has found out about it from your twitter... O.O

spaceytracy91 spaceytracy91 Mar 30, 12:46 PM

@Veronica just posted about this http://omegle.com/ it reminds me of the interweb of yore....wonder how much cyber sex is going on there.

timseley timseley Mar 30, 11:57 AM

had to check out http://omegle.com because of @bigepaz 's tweet about @veronica ... and yes @veronica came up in the coversation

AetherNex AetherNex Mar 30, 11:56 AM

For those of you who don't follow @veronica check this out: http://omegle.com/. This is becoming kinda rediculous.
――作者备注:这位老兄跟自己的Follower说,那些没有followVeronica的人们,也来看看omegle吧,有点变得很疯狂了!

yamstersg yamstersg Mar 30, 11:48 AM

Well done @Veronica; Omegle is down!
――作者备注:有人开始发现omegle登录不了了,归罪于Veronica!

Nehalia Nehalia Mar 30, 11:45 AM

@bigepaz That is so funny. I am also talking about @veronica in my Omegle convo--haha.But this guy doesn't know her or like tech. Weird.
――作者备注:这位在omegle上直接问陌生人是否认识Veronica,对方说不认识,这位Nehalia竟然感到奇怪,这说明这个时候(半个小时而已),omegle上的玩家已经不一定是Veronica的一度follower了!

bigepaz bigepaz Mar 30, 11:34 AM

Per @veronica I tried out http://omegle.com/ I opened up the chat and immediately the person asks, "Veronica"? http://is.gd/pIyp
――作者备注:这位的经历更酷,刚上去配对了个陌生人,对方就问你是不是Veronica,太搞笑了,看来这个时候很多人都是被Veronica忽悠上去的!

Goosecomics Goosecomics Mar 30, 11:31 AM

oh wow.. apprently the stranger im talking to, got it from @veronica omegle.com Talking about if im famous or not lol

artMcQueen artMcQueen Mar 30, 11:25 AM

@veronica just tried Omegle. on my first chat he/she offered me crack, the second tried to rick roll me. I left before a third. ha.

mdmellis mdmellis Mar 30, 11:20 AM

@Veronica omegle is weird yet interesting. I only got perverts. Wasn't in the mood. will try again later

Suburban_Hell Suburban_Hell Mar 30, 11:18 AM

@Veronica I have to admit this Omegle thing is a bit bizarre...

Finucane Finucane Mar 30, 11:17 AM

@Veronica Jimmy crickets www.omegle.com is one of the more bizarre things I've been exposed to lately, thanks!

goranmarovic goranmarovic Mar 30, 11:15 AM

@Veronica OK, just tried Omegle and chatted with a guy who also got there thru your suggestion!! TOTALLY CRAZY idea this Omegle!! ROFL

ColonelCrockett ColonelCrockett Mar 30, 11:14 AM

this site has driven me crazy (thanks @Veronica) http://omegle.com/

bradbrownjr bradbrownjr Mar 30, 11:09 AM

@Veronica Can't you do the same with IRC or browsing the AIM directory? LOL (RE: http://omegle.com/)

jeffac jeffac Mar 30, 11:09 AM

@Veronica just talked with someone from New Zealand who found the site from your tweet like I did lol http://omegle.com/

thirstyear2 thirstyear2 Mar 30, 11:06 AM RT

@Veronica: Hah! Have you seen this? You can chat with a complete stranger anonymously. http://omegle.com/

―― 作者备注:这是第一个"回复"Veronica这条关于Omegle的Tweet的,大概是Veronica发布消息4分钟后,她用的就是典型的 RT(ReTweet)方式,没有增加任何自己的语言,但是向自己的followers传播了一把,后面100多个类似的人,他们的信息我就没再拷贝粘帖 过来了。如果你对这些RT信息也感兴趣,请点击这里查看。

我们继续追究一下第二棒,其中一个是Sarah Lane,她在Twitter上有20,364 Followers;她于2009年3月30日中午12点33分也在Twitter说出了第一个关于Omegle的Twittee,从时间上来看,她是看到了Veronica Belmont的tweet才知道Omegle的,并且测试了大概不到30分钟,然后在Twitter上tweet了一句:

Having the most asinine Omegle convo ever... stranger is like "oh you live in SF, I probably know you". Moment of truth! DO YOU KNOW ME?

- 12:33 PM Mar 30th from web

So, Omegle stranger did *not* know me. But now he/she is following me on Twitter. I win Omegle!

- 12:40 PM Mar 30th from web

接着,她的2万多个Followers中有些开始试用并回复她了:

tw3nz0r tw3nz0r Apr 03, 03:08 PM

@sarahlane after you showed off Omegle, I connected to a hundred different people asking if they were watching TWiF, everyone said no. :(

shortyme shortyme Mar 31, 04:40 PM

really wish @sarahlane hadn't introduced me to Omegle. I am addicted to really dumb conversations.

sshepard4 sshepard4 Mar 30, 01:54 PM

0 for 3 on Omegle for having a conversation. I guess I won't be chatting with @sarahlane or @veronica today

JonStrickland JonStrickland Mar 30, 01:23 PM

Thanks a lot, @Veronica and @sarahlane. I've managed to turn a time waster into a blog post. http://omegle.com is odd, to say the least.
――作者备注:这个老头大家注意,他就是第三棒!他这个回复是同时回给 @Veronica and @sarahlane两个人的。

Whytey Whytey Mar 30, 01:04 PM

@sarahlane #everyone @omegle - I am now talking to GOD

ndeanw ndeanw Mar 30, 01:03 PM

just made an ass of myself talking to @sarahlane on Omegle. sorry sarah.

JaymEsch JaymEsch Mar 30, 01:01 PM

@sarahlane Is it really, really sad that I'm actually so shy I'm afraid to start a conversation on Omegle? Or really, really pathetic?

rhysmorgan rhysmorgan Mar 30, 01:00 PM

@sarahlane You were on Omegle?! I was just on Omegle! Hi-five!

kaplanfx kaplanfx Mar 30, 12:48 PM

@sarahlane sounds like Omegle is similar to the Salmon/Coho bots, but you intentionally request connections??

The2ndAct The2ndAct Mar 30, 12:45 PM

@sarahlane I've only had creepy people on the other end of Omegle. Faith in humanity dwindling.

jeffhalsey jeffhalsey Mar 30, 12:43 PM

@sarahlane omegle seems a bit "strang". Are you with me?


关键的第三棒:

JonStrickland虽然在Twitter上只有270 Followers ,但他是一名博客,他自己用了Omegle并写了一遍博客介绍这个新玩意,然后还把这篇博客在自己的twitter上tweet了一把:


JonStrickland JonStrickland Mar 30, 01:37 PM

Omegle: Hey There, Stranger! - The Blogs at HowStuffWorks http://tinyurl.com/cvc7ze via @ShareThis

博客发布5个小时后,他上Google搜索了一下Omegle,结果令他惊讶,所以他又来Twitter上Tweet了一把:

JonStrickland JonStrickland Mar 30, 06:36 PM

Wow. My blog post about Omegle shows up on page 1 of Google search results. It could receive some decent traffic. Woohoo!


可以这么理解,他是较早写博客报道Omegle的,他的贡献很大。(点击这里查看他的博客报道

还有一些博客也在同一天发表了文章评述,大家可以搜索查看,是谁,写了什么,每个博客有多少人看了已经不重要了,因为从Veronica开始,Omegle已经被引爆了,后面的事情是谁已经不太重要了,总会有人RT,总会有人blog……

还有一点,中国有很多博客们一直在关注国外的最新消息,订阅一些消息灵通的博客文章,其中有一些敏感而勤奋的中文博客也很早开始参与了Omegle的报道,
目前在google搜索omegle得到的结果中,我看到中文报道最早的一篇是发表于4月2日(距离英文报道仅3天),是磨剑庐点击这里查看报道原文),由于是愚人节刚过,还有人以为是什么愚人节玩笑呢,不过这篇报道的第二棒由其他博客(比如:Solidot点啦)和Twitter华人用户们接上,然后是第三棒,国内的一些相对主流媒体和BBS(如天涯论坛,PCHOME,宽带山,猫扑,IT168等等)继续传播……

然后,在华人用户中再次引爆了Omegle,要知道,中国就是人多啊,很快Omegle服务器就宕机了,回复后还一度封闭了中国的IP地址,那段时间可以用代理上,为什么要封中国的IP地址呢,人多就不好吗?

后来研究了一下我发现Omegle服务器宕机不是因为中国用户多了,有可能受到了来自中国的一种叫做"Brother Spring is true man"的病毒,直译"春哥纯爷们"(这句话不用我解释出处了吧),瑞星还简称其为"春爷",还有截图:(作者备注:感叹一下,才上线10天就被中国的黑客攻击,我该说什么好呢

春哥纯爷们 by you.

病毒的事情总算解决了,中国用户又可以登录了,但是好戏才刚刚开始。

如此快的传播速度和如此火爆的增长,而且还传到了中国,怎能不让蠢蠢欲动的创业者们眼红?

大家都猜到该发生什么了吧?

对,山寨版出场了:

陌路人,2009年4月13日发布:http://moluren.com.cn/chat
过路的,2009年4月14日发布:http://luguode.com
聊一会,2009年4月14日发布:http://liaoyihui.com

中国的山寨精神发挥的淋漓精致,我不做评论,不是这篇文章的主题,这篇文章要挖掘的是社会化媒体的价值

这个时候我相信很多细心的人会有一个很大的疑问,那么到底是谁把Omegle告诉了Veronica如果没有Veronica,我们可能要等很久很久才能看到Omegle,也可能在我们看到Omegle之前,Leif就已经丧失信心或者迫于压力转而干别的去了,无数创业者就是这么倒下的!

我也特别好奇,到底是谁把Omegle告诉了Veronica?

于是我又调查了一番,搜索了一番,思考了一番,目前得到一个推论:是FunAdvice把Omegle告诉了Veronica,这是个比较合乎逻辑的论断,也是很多创业者可以学习参考的。

FunAdvice的Traffic Exchange产品发挥了作用,下面是这个Traffic Exchange的解释:

Free Traffic in 5 Minutes!

Simply send traffic back to the exchange, and you'll get as many clicks back as you send. No catch, no gimmick: simply the best widget on the planet to drive free traffic to your website.

In these recessionary times, who wouldn't want relevant, targeted traffic to their site for free? Included in our traffic exchange is real time reporting, updated every fifteen minutes, so you can watch the free traffic as it comes in.

What could be easier than getting free traffic in less than five minutes?

Traffic Exchange via Omegle by you.


细心的用户一定在Omegle的首页上注意到了右侧这个小的Widget,这就是Leif放在自己Omegle上的用来跟外面交换流量的一个插件,按照Traffic Exchange的官方说法,Leif送出去的每一个流量(用户点击)都会公平换到来自其他网站的一个点击(用户),我想,Veronica很有可能就是在浏览某个同样内嵌了Traffic Exchange Widget的网站时,看到了"Sites you'll like"里面罗列的Omegle,然后点过来玩了一把,觉得好玩,接着就Tweet了一下,然后地球人都知道发生了什么……(这种可能性最高,也最容易复制)

又或者,可能是Veronica的一个朋友通过这种方式看到了Omegle,然后告诉了Veronica……(这种可能性也比较高,也比较容易复制)

还可能,Leif本人发布Omegle后给Veronica发了邮件……(这种可能性是最低的,也是最不可复制的)

Omegle的传播总结:

  1. 设计一个功能精简但需求明确的产品,便于传播
  2. 上线的一开始要利用好Traffic Exchange之类流量交换的工具

Omegle的快速风靡也告诉我们一些道理:

  1. Twitter很有价值,绝不可忽视!
  2. Blogger力量同样强大,不可小看!
  3. 尽快找到属于你的那个Veronica

最后,我还是那句话,对Omegle的未来发展暂时不做评论,因为今天太晚了,而且我还需要观察一段时间,看看,想想再说。

Betashow

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